বিজ্ঞাপন
1. Content Standards
- Accuracy: All advertisements must provide accurate information without misleading claims, exaggerated benefits, or false guarantees.
- Appropriateness: Ads must align with the values and principles of BHN News, avoiding content related to illegal activities, hate speech, violence, or offensive language.
2. Audience Sensitivity
- Cultural Sensitivity: Advertisements should be free from offensive remarks, stereotypes, or discriminatory language against any race, gender, religion, or group.
- Age Appropriateness: Advertisers must ensure that ads targeting a younger audience are age-appropriate and free from adult themes or harmful messages.
3. Ethical Advertising Practices
- Transparency: Clearly distinguish paid content from editorial news to maintain the trust and credibility of BHN News. Sponsored or native ads must be labeled appropriately (e.g., “Sponsored Content”).
- Truth in Claims: Products or services advertised must be authentic and should not make unfounded health, financial, or safety claims.
4. Data Privacy and User Experience
- Respect User Data: Advertisements should not include intrusive tracking mechanisms that compromise user privacy. BHN News will enforce strict data protection protocols in line with privacy policies.
- Non-Disruptive Placement: Ads should be placed in such a way that they do not disrupt the reading experience, avoiding the use of aggressive pop-ups or auto-play videos without consent.
5. Technical Specifications
- Ad Formats: Follow specified technical guidelines for image sizes, video formats, and script inclusion. Advertisers must optimize ads to ensure they load quickly and work seamlessly on all devices.
- Accessibility: Ensure that ads are accessible to users with disabilities by providing alternative text, captions for videos, and other necessary accessibility features.
6. Prohibited Advertising
- No Deceptive Content: Ads promoting fraudulent schemes, fake endorsements, or products that infringe on intellectual property rights are strictly prohibited.
- Prohibition of Sensitive Categories: BHN News will not accept advertisements related to pornography, illegal drugs, online gambling, or illicit financial schemes.
7. Legal Compliance
- Regulatory Adherence: Advertisements must comply with local, regional, and international laws, advertising standards, and regulations where the content is displayed.
- Intellectual Property: All advertisers must own or have legal permission to use any copyrighted content, images, or trademarks used in their advertisements.
8. Editorial Independence
- No Influence on News: Advertisements must not influence or attempt to sway the editorial content, opinions, or narratives presented by BHN News journalists and editors.
- Conflict of Interest: Ads that present a conflict of interest with BHN News editorial policies or partner interests are not permitted.
